Dulce Food Group is a startup that needed a cohesive brand presence—from corporate identity to product packaging. I developed a clean, playful visual system that honors their cultural roots while appealing to a modern retail audience.

The project included logo design, packaging concepts for multiple frozen novelty lines, trade show materials, brand guidelines, corporate forms, website, signage, branded shirts and hats, and a social media plan.

Scope: Logo design, packaging, trade show graphics, website, branded templates, social media strategy
Style: Vibrant, modern, culturally inspired

Disclaimer: All Dulce Food Group/Chilleta/Helados Ensueno materials shown are presented for portfolio purposes only. Work shown was produced in collaboration with Dulce Food Group’s team and external vendors as a fractional CMO. All trademarks and property names remain the intellectual property of Dulce Food Group, Inc. and are used here with acknowledgment of authorship and professional contribution.